Business
In this episode, I talk with Rory Sutherland, vice chairman at Ogilvy. Rory is an expert in behavioural economics. We talk about the surprising power of ideas that don't make sense and how to build better brands.We talk about:OgilvyRead this book: Alchemy, the surprising power of ideas that don't make sense.Behavioural economicsEconomic scienceCostly signaling theoryRory on TwitterBooktip: The choice factory by Richard ShottonBooktip: Presuasion by Robert Chaldini Booktip: Spent by Geoffrey Miller Booktip: Thinking fast and slowBooktip: NudgeIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.