S15E12- Identifying Your Highest Value Customers with Indifit Chief Exercise Officer Cheryl Kemp

S15E12- Identifying Your Highest Value Customers with Indifi...

Startup Hypeman: The Podcast

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Not all customers are created equal.Not all revenue is created equal.This fundamental understanding determines whether you’re chasing distractions or chasing growth.Indifit CEO Cheryl Kemp realized as the company gained traction that even though its customers could all be categorized within the fitness industry, they needed deeper segmentation to improve their offering, focusing on a specific sub-niche in order to turn these customers into raving...
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Not all customers are created equal.Not all revenue is created equal.This fundamental understanding determines whether you’re chasing distractions or chasing growth.Indifit CEO Cheryl Kemp realized as the company gained traction that even though its customers could all be categorized within the fitness industry, they needed deeper segmentation to improve their offering, focusing on a specific sub-niche in order to turn these customers into raving...
Read More