S16E6: Making BRAND Your Competitive Advantage with Lessonly CMO Kyle Lacy

S16E6: Making BRAND Your Competitive Advantage with Lessonly...

Startup Hypeman: The Podcast

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Most companies fight to win on product. The best companies win on brand. Sure, your product has to be good, but to become a truly successful company, there must be more you bring to the table than an interchangeable piece of technology. Your brand is the image you portray, the value system you project, the community you build, and more. And when you have a solid brand, you don't just get customers — you get raving fans who become your CHAMPIONS. ...
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Most companies fight to win on product. The best companies win on brand. Sure, your product has to be good, but to become a truly successful company, there must be more you bring to the table than an interchangeable piece of technology. Your brand is the image you portray, the value system you project, the community you build, and more. And when you have a solid brand, you don't just get customers — you get raving fans who become your CHAMPIONS. ...
Read More