How do you apply business design in real life? What prompts the decision to make a purchase? How do you know you're giving the client what they want? In this episode, GLC discusses providing an experience and enabling discovery with Versace APAC Senior Director Ivan Perra.

GLC.LIVE—Business Beyond Design

S1E10 - Experience and Discovery

Why do design-driven companies perform so well? Why do we spend more on product that make us feel like a part of a movement? Why does design thinking not go far enough? Join GLC—a Hong Kong-based educator, design entrepreneur and best selling author—as he challenges designers, creatives and entrepreneurs to unravel the complexities between business and design. Learn not just about business design, but strategy, efficiency, empathy, creativity and purpose, and how they can help you become a better designer and entrepreneur.

About

GLC.LIVE—Business Beyond Design