S4 E4 HYeP - NEWS & UPDATES

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How's your ePresence? with Mark Galvin

Business


Hello How’s Your ePresence listeners! The Super Bowl, fake news, and Instagram influencers- all of this and more on this episode of How’s Your ePresence, in just 10 minutes! We’re running an experiment here at ePresence utilizing LinkedIn advertising. Since Microsoft bought the company in 2016, they have seen double digit growth. We are trying out the ads to see how well they work, and we will keep you updated on our progress right here on the podcast so you can make your own professional decision. Stay tuned. Next up- as we all know, 2020 is an election year. This means that it is extra important to get a handle on where you get your news from. A new study shows that the majority of Americans get their news from social media- and many of them don’t trust what they see. On this episode, we discuss necessary cautions to take in order to get the most accurate information from your social media. Question of the podcast: Why would someone continue to get news from a source they don’t trust? Links: https://www.business2community.com/instagram/how-and-why-to-use-the-paid-partnership-feature-on-instagram-02280127 https://www.socialmediatoday.com/news/new-report-shows-universal-distrust-in-social-media-as-a-news-source/571512/ Keywords: LinkedIn, Instagram, Facebook, social media, 2020 presidential election, fake news, Super Bowl LIV, LinkedIn advertising, Microsoft, Instagram influencers, trust, information, paid partnership Contact Information: ePresence:  http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme     Eric Welch: https://www.linkedin.com/in/ericwelch677/ https://twitter.com/ericwelch   Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg   ePresence, LLC © 2020   Script: This is “How’s Your ePresence?” and I am Mark Galvin, your host. This is show is produced and sponsored by ePresence.    ePresence is a social media agency that manages company, personal, and collegiate social media.  We also offer consulting and other creative services.  The website is ePresence.me that’s ePresence.ME because it is all about you.  Today’s episode is our News Update.  This is our quick, 10-minute, broadcast that highlights news in social media that will impact you, the business person trying to leverage social media for an ROI.  As always, joining me for the news update is our Director of Social Media, Eric Welch!  Welcome Eric  Remember to rate us on your podcast channel…especially on iTunes and send us your thoughts or feedback to my handle on Twitter, @epresenceMG.  Or use that anywhere else.   Eric, what is on today’s agenda?  Since Microsoft bought LinkedIn in 12/2016, they have seen double digit growth in revenue from LinkedIn.  We are budgeting $ for ads  Paid partnership ads on Instagram: https://www.business2community.com/instagram/how-and-why-to-use-the-paid-partnership-feature-on-instagram-02280127  68% of Americans get news from social media including 43% on Facebook. However, about 60% of Americans don’t trust the news they get from Facebook: https://www.socialmediatoday.com/news/new-report-shows-universal-distrust-in-social-media-as-a-news-source/571512/  Eric, we are out of time…  Thanks Eric!    Remember you find us at ePresence.me, that’s ePresence.ME because it is all about you!  That does it for this show!    ePresence manages personal, company and collegiate social media.    That means:  First: we can clean up the CEO’s and the entire executive team’s social media footprint  Second: we can drive the CEO’s entire company’s social media plan and execution  And Finally: we help every college student get ready to find the perfect job through a better presence on social media, plus we help polish the resume and conduct a mock interview.  Interested in our offerings?  Contact us at epresence.me or at 404-939-8094.    Until next time, this is Mark Galvin, we will talk to you soon.