In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics. We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data. Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode. Learn more about Factors.ai - https://factors.ai/ Connect with Praveen on LinkedIn - https://www.linkedin.com/in/praveen-das/

SaaS Sessions with Sunil

S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai

In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io to talk about product-led growth. Toplyne helps sales teams at product-led companies convert their freemium users! Prior to this, Ruchin was with Sequoia overlooking the growth stage investing in SaaS, dev tools, and enterprise software. While at Sequoia, he worked with a bunch of PLG companies. Ruchin shared about the opportunities he saw in the PLG space in India and later created Toplyne. He also shares why NOW is the time for PLG companies to shine. All this and more in this episode with Ruchin. Connect with Ruchin on LinkedIn - https://www.linkedin.com/in/ruchin-kulkarni-%E3%83%84-b6527395/ Check out Toplyne.io - https://www.toplyne.io/ 

S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io

In this episode, we hosted Arjun Pillai, former Founder & CEO at Insent.ai and currently SVP Products and Growth at ZoomInfo, to talk about Insent's exit to ZoomInfo. Insent.ai is Arjun's second exit. He exited his first company, Profoundis, to FullContact back in 2016. Post which, he went on to build Insent.ai, which got acquired within three years. We talked about the entire journey of the acquisition, right from the initial reach out to finalizing the exit. Arjun shared the deciding factors behind the exit. He also shares how Insent's product will fit into ZoomInfo's suite of products and what's the future of Insent (now ZoomInfo Chat). All this and more in this episode with Arjun. Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/ Check out SaaS Jobs here - https://pallet.xyz/list/saas-jobs/jobs 

S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at Insent.ai

In this episode, we invited Sairam Krishnan, Marketer in Residence at Accel, to talk about Storytelling. Sairam has over a decade of experience in Marketing with companies like Freshworks, Wingify, iMocha, and currently Accel. We start by talking about what got Sairam interested in storytelling when he joined Freshworks back in 2011. Sairam talks about how to tell a story for each audience. Whether you're an investor, founder, or executive, you have different needs of listening to stories. And he also talks about how he's educating people via his newsletter - https://thecmojournal.substack.com/ All this and more with Sairam in this episode. Connect with Sairam on LinkedIn - https://www.linkedin.com/in/sairamkrishnan/ Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs

S5E4 - Storytelling 101 ft. Sairam Krishnan, Marketer in Residence at Accel

In this episode, we hosted Sreedhar Peddineni, Co-founder at GTM Buddy. Sreedhar has been in the SaaS industry for over 2 decades now. He started his first company, Host Analytics back in 2001. In 2011, he cofounded Gainsight (previously JBara Software) along with Jim Eberlin. After a great exit with Gainsight, Sreedhar is currently building GTM Buddy where they are enabling the sales team achieve their true potential. With Sreedhar, we discussed how the SaaS industry has shaped over the past two decades. And his view of how the SaaS ecosystem is growing especially in India. Additionally we also talked about the story behind Gainsight and the Customer Success function. All this and more with Sreedhar in this episode. Connect with Sreedhar on LinkedIn - https://www.linkedin.com/in/sreedharpeddineni/ Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs

S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy

In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment. We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow. Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment. Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process. All this and more with Shilpa in this episode. Connect with Shilpa on LinkedIn - https://www.linkedin.com/in/shilpalsingh/ Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs

S5E2 - GTM strategy to target the enterprise segment ft. Shilpa Singh, Head of GTM/Commercial Strategy at Amazon

In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world.  Arundhati made the shift from Sales to Customer Success at Chargebee and is now leading the team.  She talks about the imp metrics for CS teams and the less popular but critical metrics they track at Chargebee. She also emphasizes the Net Retention Rate and its importance. All this and more with Arundhati in this episode. Connect with Arundhati on LinkedIn - https://www.linkedin.com/in/abalach/?originalSubdomain=in Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs

S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee

In this episode, we hosted Ashwin Krishna, Marketing Director at Tact.ai. We talked about building a locally relevant and globally scalable GTM strategy. Ashwin is a B2B marketing and growth leader with strong commercial acumen and a 15-year track record inspiring teams to deliver hyper-growth in SaaS companies across the Middle East, APAC, and the USA. We discussed getting to know the marketing before entering, picking the right persona, setting up GTM goals, and more. Ashwin also shares his best practices to follow while creating a GTM strategy while going behind a particular market. Connect with Ashwin on LinkedIn - https://www.linkedin.com/in/ashwingkrishna/ Check out Tact.ai - https://www.tact.ai/

Building locally relevant & globally scalable GTM strategy ft. Ashwin Krishna, Marketing Director at Tact.ai

In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams. Smriti was previously managing APAC Partner Marketing at Hubspot and has rich experience in B2B marketing plus taking several products to market over the years. We discussed the goals of the PMM team and what makes it the catalyst for business growth? Smriti talks about how to make better-informed decisions by building a solid alignment between the PMM team and other teams. All this and more with Smriti in this episode. Connect with Smriti on LinkedIn - https://www.linkedin.com/in/smritichopra/  

How to align the Product Marketing team and other teams to make better-informed decisions ft. Smriti Chopra, Product Marketing at Zapier

In this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution. Dreamdata.io is a B2B revenue attribution platform. We discussed how Steffen started Dreamdata and what piqued the idea in his mind. We also talked about the GTM strategies and playbooks their team is using to conquer this market. All this and more with Steffen in this episode. Connect with Steffen on LinkedIn - https://www.linkedin.com/in/steffenhedebrandt/

Unscripted sessions ft. Steffen Hedebrandt, Cofounder of Dreamdata.io

In this episode, I hosted Sandhya Tomer, Director of Customer Success at Whatfix to talk about her experience in Customer Success. She explains the proactiveness of Customer Success vs the reactiveness of Customer Support. She also believes that consultants can be good at Customer Success. All this and more with Sandhya in this episode. Connect with her on LinkedIn - https://www.linkedin.com/in/sandhya-t-20980b7/

Customer Success 101 with Sandhya Tomer, Director of Customer Success at Whatfix

In this episode, we hosted Veekshith Rai, Co-founder, and COO at Finly.io Finly simplifies accounts payables for businesses. Veekshith was working on 5 ideas that they directly pitched to the investors. One of them emerged, and it was Finly. Veekshith talks about this approach and how it helped them build the company. He also talks about their objectives for 2021 and how they're expanding to middle-east market. All this and more with Veekshith in this episode.  Connect with Veekshith on LinkedIn - https://www.linkedin.com/in/veekshith-rai/ Follow Veekshith on Twitter - https://twitter.com/VeekshithCRai Check out Finly - https://finly.io/ 

Unscripted Sessions ft. Veekshith Rai, Co-founder and COO at Finly.io

In this episode, we hosted Kausambi Manjita, Founder & CEO at Kubric to talk about her journey with Kubric. Kubric is an AI-driven automation tool for designers and marketers. How did she start Kubric? How did they hire their first few people? Kaus also talks about how is Kubric scaling up in India. All this and more with Kaus in this episode. Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/ Check out Kubric - https://kubric.io/

Unscripted Sessions with Kausambi Manjita, Founder & CEO at Kubric

In this episode, we hosted Lavanya Gopinath, Director of Operations at Chargebee, to discuss various ops functions in a SaaS company. Lavanya introduces the ops functions and their roles & responsibilities. She also explains how you can set up the ops functions at your org. Connect with Lavanya on LinkedIn - https://www.linkedin.com/in/lavanyagopinath/

SaaS Ops 101 ft. Lavanya Gopinath, Director of Operations at Chargebee

In this episode, we hosted Sowmya Moni, Director of Marketing at Incture. Incture is the largest provider of digital applications and tech solutions on various SAP platforms. Sowmya talks about how she segments their ICP to ensure high conversion rates. She also shares how to personalize the marketing activities for each of these segments.  All this and more with Sowmya in this episode as we take a deep dive into personalization. Connect with Sowmya on LinkedIn - https://www.linkedin.com/in/sowmyamoni/

How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture

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S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder o...