Business
The need for innovation from real estate brokerages is apparent. Consumer shopping behavior continues to evolve with technology and consumers expect all industries to keep up. With big changes in how a service is delivered, it's no wonder then why price and value are questioned. If one task used to take hours, but now only takes minutes, should it cost the same? This is something Georges and Nicole Fishman Benoliel question with regards to the cost of hiring a real estate agent. Their brokerage, Nest Apple, aims to disrupt the New York and Connecticut markets by redistributing commissions from agents to consumers in hopes to re-align the value to cost perception consumers have.