Business
Marketing Unplugged Producer, Maddy Pigott, joins this episode as a guest host. She interviews co-hosts Mark and Karen to get their take on the insights and hot topics discussed among guests from this season of Marketing Unplugged. They chat about the buyer experience, what the future of marketing will look like, upcoming trends that are here to stay, as well as some of the personal experiences they’ve had throughout their career journeys. Key Takeaways: [1:15] Welcome to the final episode of this season’s Marketing Unplugged! Producer Maddy joins the spotlight to discuss season topics and highlights. [1:55] Customer experience was a huge topic this year. [2:25] Why has customer experience become so popular in recent years? [7:25] As things become more competitive, brands have to figure out how to stand out from the crowd in their category. [8:15] What can marketers do today to better solve the knowledge and analytics gaps they face in their jobs? [9:30] Marketers have to act quicker than ever before and data analysis sometimes gets thrown out the window. [11:05] Marketers have to be conscious about getting out in front of the client and really understanding what their audience wants. [14:15] One big takeaway is: You don’t need to be so serious in your marketing message to be taken seriously! [17:50] How do Karen and Mark find inspiration in what they do? [22:30] What weaknesses or challenges have Karen and Mark had to face? [26:45] Mark is curious to know what challenges Maddy has experienced so far? [31:05] Marketing Unplugged’s guests have shown that your career and path are not linear. So many of our guests started in completely opposite and different fields before finding themselves in marketing. [34:05] What advice do Karen and Mark have for marketers during this pandemic? [40:55] What are Maddy’s thoughts about this podcast as a producer? [43:05] Maddy shares advice to B2B peers looking to enter the podcasting world. [45:45] What would Karen, Mark, and Maddy like their legacy to be? Mentioned in This Episode: Demandspring.com