Season2: EP5: The importance of data in influencer marketing

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Coffee Conversations about Influencer Marketing

Business


In this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks. Grab a coffee and listen as we discuss: • The importance of using data to create impactful and effective influencer campaigns. • Using data to find your brand’s organic advocates on social media. • How data can help your brand find the perfect influencers for your campaigns and tell you what platforms, content formats and messaging should be used. • The shift in media consumption by the public over the pandemic and why brands need to pay attention. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today. Please remember to subscribe to the podcast and share. Connect with Dan here: https://www.linkedin.com/in/daniel-brocklebank-5a69b39/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.