Business
Chris Clegg continues his podcast series about affective benchmarks by looking at how a well-organized archive of historical experiential marketing performance should be used to develop actionable key performance indicators (KPIs). There are three points at which benchmarks and KPIs should be considered: 1. Planning Stage – The BeginningMacro metrics need to be broken down to micro metrics.Historical data will provide for realistic planning.2. Status Reports – The MiddleImportant to keep the goal in mind.Using run-rate projections to predict outcomes.3. Recap Reports – The EndHigher than average performance defines best practices.Once identified, use best practices to develop next year’s activation roadmap.Links of interest:Keep your data clean. Here's an article on PortMa about the topic: http://portma.com/clean-your-dataBenchmark Granularity