Business
Today I'm pleased to introduce you to Shelley Goldstein, a brand strategist who gamifies story telling! In this episode: Falling in love with storytelling and how costume design brought the message she wants to exude in her creations. Be inspired with the origin story of her creative, soulful and exciting storytelling that paved the way for her career as a brand strategist/marketer. Shelley describes how personal authenticity builds effective communication and binding trust that will help individuals not only with their personal affairs but with their business undertakings, too. Breaking through the proverbial fear of speaking through relatable stories and common grounds of life experiences. Shelley discusses what her zone of creativity feels like (you’ll need to hear this one!) not only for her costume designs but for her brand strategizing works as well. Listen to an insightful, wisdom-filled yet practical message Shelley shares exclusively with us. I love story telling! It’s how people connect with us and get to know us! Story telling is such an intricate part of this podcast and the work I do with my clients - helping them raise up their voice and visibility - from the stage, on podcasts and on social media. It makes us real. And so when I had the opportunity to meet Shelley Goldstein, who is gamifying story telling. I said – oh we must meet! And we had a great time jamming on the power of story! Shelley cut her branding teeth designing costumes on Broadway in New York City. She used clothing as a tool for storytelling to connect the character and the audience. Like a well-defined character, today Shelley uses games and a matrix as tools to help clients better communicate to their audience. She is the founder of bigIDEA, a branding and marketing consultancy. She created the bigIDEA Branding Matrix, an all-in-one framework for messaging, in 2010. Her client roster spans environmental, fashion, sports, hospitality, and entertainment industries. In 2020 Shelley became a Certified Coach in Ultraspeaking, a system that gamifies the art of public speaking. Goldstein coach’s clients on transformational journey of what to say and how to say it. You’re going to love Shelley – let’s meet Shelley Goldstein! You can learn more about Shelley on her bigIdea web site. Follow her on Instagram and LinkedIn. Shelley Goldstein Show Notes