Business
We interview Sheryl Brown, Social Director from Sigma Financial, on this episode. She discusses her background in the financial services industry and how it's helped her career in social. She also discusses training advisors on social and how important it was to fail at first. We discuss how some can be apprehensive to take their businesses to social media at first and how they can be successful...sooner. We also have a short discussion about ROI and scalability. After that, we get into thought leadership and some exercises you can use to improve your search engine rankings. We finish with Sheryl's insights into marketing to women on social media and how an agent can approach such a strategy on their own. This episode is brought to you by LifeHappensPro.org