Business
Traditional marketing teaches the four P's: Product, Price, Promotion, and Place. In today's podcast, Rick and Nancy discuss Place or Placement and how to get full scalability. Make sure you are asking yourself these questions: 1) Where are your target customers shopping? 2) Are they shopping online and on what device? 3) Are they engaging on social media asking questions? If you aren't content with single-digit sales growth then it's time to add another sales channel or change channels altogether.