You need to think if your content is truly different from your existing site then you may want to create a subdomain.

VRG's Local SEO Podcast

Should you use a subdomain

Who do you trust more when deciding on what products or services to buy, a company’s own marketing or a review by another consumer who used the product or service? That is what influencer marketing is all about.

The Benefits of Influencer Marketing

What things a website owner must do to ensure their site can be accessed by disabled customers, and the legal issues that have come to light. For a free ADA tool use https://webaccessibility.com/

Why design websites as handicap accessible?

Mike Goldstein from VRG Web Design and Digital Marketing Agency reveals all of his web design, local SEO and social Media marketing strategies and internet advertising tips and tricks so you can be ahead of the curve with your online promotions and search engine marketing to generate more interest in your business and things you can do yourself to increase your company's placement in search engine results pages.