Business
What’s going on Y’all? Back with another Wealth Hack Wednesday! Today I just want to share a conversation I was having with a buddy of mine. We were talking about creating courses and coaching/consulting. How do you go from having this knowledge, experience, and this desire to help people and turn it into a business. I think a lot of people get stuck here. I was talking to Noah Kagan. If you don’t know him, he has a site called Ok Dork, also the CEO of AppSumo, and employee #30 at Facebook. Just a really crazy kooky guy. I remember when I was wanting to create my course for financial advisors and I was kind of stuck. I had the information but didn’t know how to deliver it in a way that people would get results from it, let alone buy it. ? Where they could take action and get results. I was stuck. What was Step 1, Step 2 and so on. ? I remember what Noah said, and it speaks volumes: Whatever it is that you are doing, instead of trying to reach 1,000 people - first, show one person how to do it. Take them through the entire process, each step. If you can show one person and they get results, then you can replicate that process and show a 2nd, 3rd, and 4th person. When I think about that process, I think about my boys. The all love Legos. All of the Lego sets come with instructions that are so easy to follow that anyone can do it. They had to show someone how to do that to create the instructions. ? It’s the same concept. Show one person how to do it, then create the Lego playbook on what the process is. That is how you are going to provide value and how you are going to offer your service. That is exactly what I did. I took one person through the process of how I created my blog, my social media process, etc. Through that process I learned some of the things that I had forgotten that I did. Taking that person through that process, reminded me of those steps and I was able to include that in the program. ? Whatever it is that you are trying to create, a course, a program, etc. If you are struggling to package it in a way that you you think someone will purchase it from you, go through this process. This first person may or may not pay you. But they will ask you all the questions that everyone else is going to ask. Then you know what to put in your playbook. Find that one person. Show them how to do it. The rest is history.