Business
I'm very excited to be here today and introduce a guest and one of my good friends. We're actually partnering in a product that you might not know about. I thought it'd be cool to bring the genius behind the product itself on the show and tell you guys about it and why it's been so awesome. My guest today is one of the most sought after Chatbot builders that I know of. Even amongst the ClickFunnels inner circle, Nico is one that is consistently mentioned and pointed back to. Being able to have him on the show is a real treat. Without further ado, everybody please welcome Mister Nico Moreno. CHATBOTS FOR MLM WITH NICO MORENO How are you doing, man? Nico Moreno: Oh, I'm doing great, Steve. Thanks so much for having me. It's a pleasure to be here. I’m really honored and excited. Steve Larsen: This is awesome. Thanks for taking the time. Nico Moreno: Yeah, absolutely. Steve: I can't remember how it was we got connected… Nico Moreno: I remember, I think… Steve: Do you? Okay. You can tell the story. [chuckle] Nico Moreno: Well, I remember the first time we talked... The first time we spoke in person. It was at Funnel Hacking Live two years ago in Dallas. Steve: Yeah. Nico Moreno: I signed up for the FHAT event and I was asking you about it. I was like, "I don't know if this is right for me." And you were like, "Oh well, here's all the things to consider." That was the first time we spoke in person. Other than that, I'm not sure if we were connected before or after on Facebook… Steve: Yeah. I started thinking about ways I could use Chatbots for MLM and webinars… Things like that on the internet, and more things in the MLM space. I can't even remember who it was, but somebody in Russel's inner circle that was like, "Oh my gosh, you have got to see this guy. His name's Nico." And I started looking through your stuff, and I was like, "This guy is as psycho about Chatbots for MLM as I am about funnels, and I love that." I was like, "I need to get connected with this 'cause it's so crazy." I don't remember how it happened…. But I reached out and you said YES! THE MOST SOUGHT AFTER CHATBOTS FOR MLM For anyone who doesn't know… Nico is one of the MOST sought after Chatbot builders. He created really cool Chatbot sequences for the MLM space, specifically for our purposes. If somebody wants a sample of your product or they want to get on the phone with you, it guides them. It lets them control the conversation rather than you trying to sell them. How did you get started building chatbots? Nico Moreno: It's an interesting story… One-and-a-half - two years ago I saw that it was possible to add a Messenger Chatbot to a Facebook ad and I was like, "Oh, that's new. Okay, I'll just try it out." So I tried it out and it worked pretty well for an ad. I got some decent results. Then I started playing around with this software, ManyChat, which is the software that I use to build Chatbots for MLM. From there, I was like, "Hey, you know what? These worked pretty well for my ads, I wonder if there's a way to get people to sign up for my webinar." I've had a bunch of different Facebook groups throughout the years. But at that point, I had a decent sized Facebook group. I was like, "Hey, what if I invited people to a webinar but I had them register by clicking on my Chatbot link instead of with email?" TESTING CHATBOTS FOR A WEBINAR So I tested that… And it was partly because I was lazy. I didn't wanna set up the email sequence and I also wanted to experiment and see if it worked. So I got my Chatbot link all ready and I was like, "Hey guys, I'm doing a live webinar this Thursday. If you want to attend, click on the Chatbot link and get signed up." The results were INCREDIBLE. I can't remember the exact number… But I wanna say I had a 50%-60% show-up rate. Steve: WOW. Nico Moreno: For my LIVE webinar, which is... Steve: That's NOT normal. Nico Moreno: I didn't set up any emails for the webinar and I was getting 90%+ open rates on the Chatbot messages too. Steve: 90%? Nico Moreno: Yeah. Some were even close to 100%. It was crazy Steve: That's higher than a text message to a friend. Nico Moreno: That's so true. Sometimes you just don't respond to your friends… But people respond to Chatbots. That was the first time I really got into them. I was like, "There's something really special here. I know that all my friends in the Funnel Hacker community and ClickFunnels community do webinars too. They need to know about this." USING CHATBOTS FOR YOUR WEBINAR As you probably know the typical show-up rate for a webinar is in the 20%-30% range. Steve: Yeah, if it's super good you’ll get 20%-25%. Nico Moreno: So when I got 40%-50% from using that little Chatbot, I was like, "Holy crap. This is something that all my friends need to know about." Then I started talking about it and showing people what I had done for that webinar to get so many people showing up. A big part of your webinar strategy is the actual follow-up sequence after the webinar. Because I had such an incredible open rate on the Chatbot messages, I noticed people were buying more of the offer through the follow-up sequence. It was pretty cool. That's how I got into building Chatbots and helping other people with Chatbots for MLM. I just did it for myself and then I realized, "Wow, there is something really special here." And then I started sharing it with other people. Steve: What you were doing is NOT normal. Nico Moreno: It's so unintuitive. But at the same time, once you see it in action and once you see it behind the scenes in your ManyChat account, you're like, "Oh okay, it makes sense." CHATBOTS FOR MLM ARE BETTER THAN EMAIL It's the same overall strategy and psychology as an email sequence for webinar registrations. But it's that much BETTER because it's personalized. It lets the prospect or the lead engage with your Bot in a one-on-one way. And it's in real-time. It feels like a real-time conversation. It's like webinars on steroids. Everybody's already on Facebook. Another cool thing is the ease of transitioning people over from a Facebook ad to Facebook Messenger. It just pops up right into their Messenger inbox. A Facebook ad shows up in the newsfeed, then they click on the link, and then it pops up in a whole new tab. THEN you're getting people to enter their email address. This way is sooo much more seamless, and you keep people on the platform that they're already on. It's really, really powerful. Steve: Yeah that's powerful. You don’t have to move people to other places. By keeping them in the same place, you're gonna decrease that funnel friction. Nico Moreno: Totally. CREATING YOUR FIRST CHATBOTS FOR MLM Steve: You and I were chatting before we turned the recorder on… And you were mentioning how one of the BIGGEST false beliefs people have is that "It's technical, it's scary, it's something brand new. I gotta learn how to code." While you and I both know, it's NOT super technical. What should somebody be thinking about when they create a Chatbot for the first time? Nico Moreno: I'm glad that you brought that up because the #1 question I get in my Facebook group is, "Where do I get started?" They just feel so overwhelmed. They're like, "It's so technical. I don't know what to do. Please just help me get started." THE MANYCHAT CHATBOT The number one thing to realize is the software that I use and that I recommend to absolutely everyone, it's called ManyChat. That software does 95% of the heavy lifting. There's NO coding. When you use that software, there's ZERO coding. It's all drag and drop. It's kind of like ClickFunnels but for Bots. Of course, there's the strategy and the psychology and the marketing behind it… But as far as the tech stuff, the software does all of the hard work for you. There's NO coding. NOTHING technical. The only thing you have to do is add in the copy and edit in the actual words. You can add some emojis and make it fun. It's super easy and it's super user-friendly. If you give yourself five minutes… You’ll be able to figure it out. Steve: A whole five minutes? Nico Moreno: It's really not hard. The only hard part is getting yourself to login into ManyChat, I promise. Steve: Their Pro Plan is $10 or something, isn't it? It's super cheap. Nico Moreno: Yeah. I always recommend that people get the Pro Plan. It's only $10 per month. Super affordable and absolutely worth it with some of the cool things that you can do. It's unbelievable. USING A CHATBOT FOR ANYTHING Steve: What's some of the easiest ways someone could still use a Chatbot for MLM without having a full-blown webinar? Nico Moreno: There's a ton of different ways. If you have an e-commerce store, you can actually sell certain types of products. Facebook is a little bit strict about the types of products so you gotta read the articles and just be aware. You can sell products through Messenger and accept payments through a Messenger Bot. If you're in the e-commerce space, definitely check that out. Probably the most relevant thing right here today is, you can get people on board with your MLM opportunity. Whether it's a product or a business opportunity. Steve and I were working on something a while back that allows MLMers to get people into their Chatbot and into their world. It works like a traffic light, guiding people to take the next steps. It really takes care of that whole prospecting process for you. It'll send them to the right links and the right pages if they want a free sample of something. Or it can also guide them to take the steps if they wanna book a phone call with you. So it really can automate the whole front end process of any online business. For example: Coaching Consulting Digital products It's sooo versatile and sooo powerful. I'm on a mission to get people to realize what a big opportunity they have right underneath their noses. CHATBOTS FOR MLM Steve: You’re talking about a product called Chatbots For MLM. If you guys go to chatbotsformlm.com, you can find out more about that. In this industry, it's not always fun to go out and cold approach people. Instead, Nico has it up in such a way that when people come to you on Facebook, you can very softly pitch your people and start steering them to the places that they would choose to go without you having to say anything. Nico Moreno: Totally. THREE STEPS TO A SUCCESSFUL CHATBOT Steve: What's the easiest way for someone to get started with this? Should somebody start by selling a product, or generating the phone call? Are there patterns you've seen that cause success the fastest? Nico Moreno: Of course, it's gonna depend on what your offer or product is. I would say if you need to have a phone call in order to sell your product, that's gonna be different than just having a ‘Buy Now’ button. But the general strategy that works with Chatbots for MLM is to get people into your Chatbot. STEP 1: Get people opted into your Chatbot with an enticing, free lead magnet. It’s a similar strategy that you would use for any sales funnel. STEP 2:Once they opt-in, you can deliver that lead magnet through the Chatbot, just like you would with any email provider. STEP 3: Quickly follow up with another message that will only send after they've received a lead magnet. You can say, "Hey, I've got this other way that I can help you even more. Are you interested to hear about it?" And you can have a ‘Yes’ or a ‘No’ button. That's really cool because if they say ‘Yes’ they're basically giving you permission to tell them more about your product or offer. If they say ‘No’, then they don't feel like they're getting spammed. Steve: Yeah. They're choosing that. Nico Moreno: Yeah, totally. That's why it's so powerful. With email, they're gonna get it whether they want it or not. WHY SHOULD YOU USE CHATBOTS FOR MLM? Steve: If you’ve been reading this blog for a while, you know I talk about the three levers you can pull in this space. The things that you actually have control over. You don't own anything in MLM. You own nothing. So you have three options: #1: I can upgrade the person I'm speaking with. The WHO. #2: I can upgrade HOW I approach them in my script and in my offer to them when they join me. #3: The third thing I have control over is the actual onboarding process and everything I do to train them. What's so powerful about what Nico has created is that you get to hit the first two with just a Chatbot. You're not even doing anything. You're upgrading the WHO because they want it, instead of begging them. And you're upgrading HOW you approach that person and setting the stage before you ever try to go recruit somebody or sell them your product. That's so powerful, and it's automated. It's ridiculous. Nico Moreno: When you're doing this in person, there's a limit to how many people you can talk to per day without losing your mind. But the Chatbot can do it for as many leads as you have coming in. The Chatbot can handle it all around the clock. You never miss an opportunity. CHATBOT EXPERT NICO MORENO Steve: Where can people learn more about you and hook up with you? Let's say someone wants to hire you to do this for them. Where should they reach out? Nico Moreno: The best place to get in touch with me is Facebook. Another good place to reach out to me is nicomoreno.org. Also nicomoreno.org/chatbots. I'm gonna have all my Chatbot related stuff there. This is actually a secret page that’s not gonna be available to the public. It's only gonna be for special opportunities, like this audience. Steve: nicomoreno.org/chatbots. Thanks for taking the time and sharing some of your wisdom here. It's been awesome. Nico Moreno: I appreciate it. I'm always happy to share with your audience and always happy to work with you. All you gotta do is just commit five minutes and you'll be golden. LEARN HOW TO USE CHATBOTS FOR MLM Steve: Alright, here's the deal… Every business thrives on cash flow and leads. And without cash flow and leads the business dies, right? Hear me clearly, MLM is no different. You own a position in a business, which means you need a system in place for cash flow and leads to come to you in your down line. This is why I have Chatbots for MLM on Facebook pitching people who are talking to me on the internet. You may have heard of Chatbots For MLM before. It lets you: Qualify multiple leads at once Soft pitch people that you thought weren't interested Bring in a massive amount of leads of people that have been sitting right under your nose the whole time Go to chatbotsformlm.com to get your pre-built chatbot template now. Inside you'll get a selling template. You're also gonna get a scheduler template, you also get a pre-built lead-gen template. Every minute that goes by is another minute that your chatbot could be softly auto-pitching your everyday conversations on Facebook. Just go to chatbotsformlm.com to get your pre-built chatbot templates now.