So you want to be a PR professional?

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Today’s media environment is one of rapid change. As a result, PR practitioners are under constant pressure to adapt their methods and work harder to reach the same audience as ten years ago. If today’s landscape is proving challenging for highly experienced communicators, how can someone in the early stages of their career flourish in such a high-pressure environment?Join Andrea Philips, Account Manager at Red Havas and 2018 PRIA Golden Target Future Leader, Tristan Courtney-Prior, a final year UTS Communications student and our host Shane Allison, co-founder and CEO of Public Address as they provide insights, advice, and discuss: is there such thing as “best practice” in today’s industry? Are universities adequately preparing graduates to walk into the current communications environment? The role of confidence in an individual’s career journey; and the essential skills communicators should develop to facilitate their career progression.Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR.Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.