Social Intrapreneurism and All That Jazz

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Corporate Responsibility and Sustainability

Business


Professor David Grayson talks about his new book (co-authored with Melody McLaren and Heiko Spitzeck) which identifies the mind-sets and skills that have helped social intrapreneurs to be successful and reveals how creative social innovators are improvising alliances. This is the first book to focus on how intrapreneurs are changing business for the good from the inside of large organizations.