Business
Launching a new initiative takes a lot of work, and social media marketing can be extremely useful for increasing visibility, engagement, and buy in from customers. What challenges exist, and how can social media strategy be used effectively? This episode features Joe Cannata, Certification Director at Kinaxis, a supply chain management and sales & operation planning software company. He shares his story of launching a certification program and using social strategies as part of the program’s success. Key takeaways include: Challenges and opportunities for working with marketing to enhance a new program launch – how to get buy in from marketing, work in tandem for shared goals, and how to make the most of this relationship. How different departments can work together with marketing to create a strong social media presence Ways to effectively reach a niche market in a personal, engaging manner The success of such programs, and how they can evolve over time Joe brings to the table a lot of knowledge about certification & social strategy. Please feel free to reach out to Joe and connect with him socially to learn more from him! Learn more about Kinaxis Take a look at the Kinaxis' Certification Program Connect with Joe on LinkedIn, Twitter, or Facebook Joe & I also talk about social media strategy certification, which is available through the National Institute for Social Media. To learn more, I encourage you to visit the NISM’s website, where you can take a look at their certification prep course and exam and take advantage of their webinar series. Listen: Social Media Strategy Tips For New Program Launches