Spark Inspiration: How St. Charles Uses Videos for Next Level Employee Engagement

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SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Business


With four hospitals, more than 4,600 employees and a 38,000-square-mile service area, keeping employees engaged and connected is a special kind of challenge for St. Charles Health System in Central Oregon. But by pairing an already impactful in-house video program with a successful engagement platform, we were able to achieve 90% employee enrollment in the first eight months. St. Charles Sparks was born in October 2020, intentionally pushed forward in the midst of the COVID-19 pandemic to give our caregivers a source of gratitude and inspiration during a very difficult season. Through the Sparks program, employees gain points by watching and sharing videos. They also earn points for reaching milestone work anniversaries. Spark points are then cashed in for branded apparel and merchandise, much of it from local vendors! Employees are well-educated and inspired by the work that is happening and they go into the community wearing St. Charles gear and sharing our story. It's a win for all involved! In this session, we’ll share the ins and outs of St. Charles Sparks - what we learned before, during and after launching this hugely popular program.SHSMD Connections 2021 Virtual runs October 19-21. Register today!