Spindrift: Bill Creelman

Spindrift: Bill Creelman

How I Built This with Guy Raz

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Bill Creelman graduated from college in 1996 with a business plan — to sell smoked fish from Nantucket. But over time, that idea morphed unpredictably into a brand that sold cocktail seasonings and supplies. After selling that company to liquor giant Diageo, Bill wanted to stay in the beverage industry. As a way of kicking his Diet Coke habit, he started making sparkling water with a fresh squeeze of lemon or grapefruit. That deceptively simple i...Read More
Bill Creelman graduated from college in 1996 with a business plan — to sell smoked fish fr...Read More