Society & Culture
In this podcast, Sandhya Mendonca talks to jazz musician Rajeev Raja about his journey melding music and advertising. A handful of musicians hold the ability to cast a magical spell that brings back audiences time and again. Rajeev Raja, the flautist and frontman of the eponymous Rajeev Raja Combine, is one of them. Raja has evolved a genre that’s ‘Ethno Jazz’ or ‘World Jazz’. Inspired by the form of Jazz, his music is a seamless, organic blend of the music of various ethnicities from India, Latin America, Eastern Europe, and Africa. ”Music is more about expressing my musical soul and essence, and touching the audience rather than impressing the audience with my skill.”
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