Business
Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Jen Casey who is my coach and incredible human being. Jen is a brain-based business coach, speaker, & host of the top-rated CEO Psyche Podcast.Through her signature program, Programs that Profit, Jen teaches her brain-based approach to build, sell, & effectively facilitate a profitable online coaching program.When Jen isn’t working, you can find her jamming out to Broadway soundtracks, becoming best friends with every dog she meets, & introvert-ing on the couch with her fiancé, Michael.Today is all about stepping into the role of the CEO psyche to get higher conversions!Let's talk about...“We all have personal layers that impact our business...” At 1:15, Jen tells us a little bit more about herself and what she does and how she decided on the name of her podcast and messaging.“Your business is not here to entertain you...” At 9:35, Jen explains why niching down is so important for the CEO psyche. “By the time you put an offer in front of them, they are already saying yes...” At 16:40, hear what we should be looking out for when we’re writing for people to opt-in with getting our message across. “I’m going to end this conversion knowing that I showed up 100% to serve this person...” At 22:55, when it comes to sales...most people get nervous. Hear how to settle ourselves down to allow ourselves to not take on every job we get asked. Jen shares her 4 step process to ground energy and the different types of people on sales calls. We end the show with Michelle’s Hot Minute where I’m asking Jen a few Rapid Fire Questions! If you want to connect more with Jen you can find her on her website, check out her podcast, follow her on Instagram and on her Facebook page!Until next time! Happy Marketing!