Steph Smith, Head of Trends.co // Building In Public, Your Personal Monopoly + Growing Online

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Creator Lab - interviews with entrepreneurs and startup founders

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Steph Smith leads Trends at The Hustle. She’s a serial indie maker, writer + marketer. She’s been a nomad since 2016 & has traveled to 50+ countries while working, learning to code + creating. Watch + subscribe on YouTube: https://youtu.be/qQtciVUeOMU Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/stephsmithio What You'll Learn: how to pre-sell + validate your idea economics of self-publishing vs traditional book deals what you can learn from games like chess defining your personal monopoly finding your first 1000 users writing for humans vs google leveraging communities + viral platforms Timestamps 00:00:00 Intro 00:02:00 What You Can Learn From Chess 00:07:39 Chess vs Real Life 00:13:33 Pre-Selling An Idea 00:17:51 Economics of Book Deals vs Self-Publishing 00:19:23 “Steph is an animal…in a good way” 00:21:19 Healthy Competiton + Sibling Rivalry 00:25:38 Lifestyle Creep + Golden Handcuffs 00:27:14 Steph’s Book: “Doing Content Right” 00:29:09 Avoiding Scammy “Online Marketers” 00:34:08 Personal Monopoly + Your Differentiator 00:39:04 Example: Costco’s Differentiator 00:43:17 “What You Wouldn’t Do In Person” 00:46:34 Growth Models To Grow Efficiently + Compound Over Time 00:48:02 Bedrock Channels: Importance of SEO 00:51:09 Example: Writing For Humans vs Google 00:55:46 How We Do Keyword Research 01:01:43 Tools To Use + Ranking For Keywords 01:04:38 First 1000 Users – Do Things That Don’t Scale 01:08:40 Leveraging Communities + Viral Platforms 01:12:06 “How To Be Great? Just Be Good, Repeatedly” 01:15:25 The Power Of Building In Public 01:19:22 Wrap-Up