Business
Do you know anyone who's worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the sea bed, or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now! Dubbed “The Real Life Wizard of Oz" by Forbes Magazine, Steve Sims is the author of Bluefishing: The Art of Making Things Happen. He is a sought-after coach and speaker at many events including those hosted by the Pentagon and Harvard, and has been featured in more than 30 TV shows and over 60 major publications. Sims is a concierge for the rich. You think of a concierge as somebody you approach at a hotel when you need something. Sims reinvented the term to cater to the wealthy who want something unconventional, bordering on the ridiculous (his words), in real life. As a concierge for billionaires, Sims goes beyond giving the clients what they need. “I learned very early on, never give a client what they asked for; give them what they want, lust, and desire,” said Sims, noting that many times, the clients cannot fully intimate what they truly want. Nowadays, Sims does more than just cater to people who have fat checkbooks. He’s done that in the last few decades. He wants to help a lot of people become successful entrepreneurs before his death. “I will be happy when I’m on my deathbed and I know I’ve helped enough entrepreneurs do and think differently. If a bricklayer from London can do this, you’re all out of excuses,” said Sims. The entrepreneur’s first job was as a bricklayer in London. He then tried his luck as a stockbroker but that didn’t pan out. He moved to Hong Kong to do the same job but was fired after just five days. He stayed in Hong Kong and found a job as a doorman at a nightclub. That’s when things changed as he realized that with his gift of gab, he could make things happen. Sims then managed to make connections, inviting affluent people to the nightclub. He also started organizing parties and doing important events like those hosted by Elton John and the Kentucky Derby, among others. Sims’ company, Bluefish, has been the official concierge for the L.A. and New York Fashion Weeks for years. The former doorman puts a lot of emphasis on providing solutions rather than selling a product or service. “Stop selling and start solving,” he said. Sims took some time off his busy schedule to educate us about ‘making things happen’ on our podcast. Here are some of the other topics we covered: How Sims became the “make a wish foundation” for billionaires Being angry led Sims to go from being a doorman to a concierge for the rich Never ask a question where the answer can be “no” “I never market to poor people because I know how it was to be poor” Memorable experiences include a couple who was married by the pope Working with Elon Musk Working with Richard Branson “Stop selling and start solving” Being happy and passionate about what you do When you focus on the bank account, you ignore the relationship The world has become transactional Growing and experiencing different things Opening oneself to opportunities Who would Steve Sims invite to dinner? Sims also shares his knowledge about business and providing solutions through his podcast, The Art of Making Things Happen, which is very apt as he does make things happen. Contact Steve Sims: FaceBook: https://www.facebook.com/groups/stevedsims/ Twitter: https://twitter.com/stevedsims Instagram: https://www.instagram.com/stevedsims LinkedIn: https://www.linkedin.com/in/sdsims/ Know more about Steve Sims: Website: https://www.stevedsims.com Youtube: https://www.youtube.com/stevedsims Podcast: https://www.stevedsims.com/podcast Join his circle: The Sims Distillery: https://simsdistillery.com Buy his book: Bluefishing: The Art of Making Things Happen - https://www.stevedsims.com/book/ Subscribe & Review To The RUN GPG Podcast Thanks for tuning in to this week’s episode of the RUN GPG Podcast! Please leave us a review on iTunes. This will help us continue delivering beneficial content for you and our listeners each week!