Strategic communication in a crisis | Dr Collette Snowden, Senior Lecturer in Public Relations, University of South Australia

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In times of crisis, the importance of effective communication cannot be understated. With social media fuelling the fires of panic, leaders need to be clear and timely with their communication strategies in order to minimise both short and long term damage.  Joining CEDA CEO Melinda Cilento today is Dr Collette Snowden from the University of South Australia.