Arts
A field of study that previously was seen as something of an academic niche is now emerging as a key tool that can help brands not only stay relevant, but if leveraged to its full extent, can even help them leapfrog ahead and become leaders. That field is strategic foresight and future studies.Today, we’re talking to Foresight Strategist Robert Bolton to understand exactly what strategic foresight is and how it can help brands. See acast.com/privacy for privacy and opt-out information.