Business
Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)The 22 Immutable Laws of Marketing by Al Ries and Jack Trout (https://amzn.to/2Y7NLGA)Automatic Outreach Website (https://automaticoutreach.com/)There are bad lawyers, and there are good ones. But does doing well in the legal market really just involve skills and expertise?You can be the best lawyer in the world and not have a single client walking through your door. Conversely, you can be an average joe and score yourself tons of them. So what is it about some practices that make them do better than others?The secret will be revealed today as we talk with Brant Scheifler, Founder of Automatic Outreach, about the fishing analogy, why you should also prioritize client acquisition, what the three Ms of marketing are, and what they mean to your practice.Tune in to this episode and start hooking the right clients!We’ll be talking about:A little story about fishing [01:00]The link between fishing and marketing [03:49]What got Brant into marketing [06:35]Small business owners focus on their trade and not client acquisition [10:29]People tend to think tactic instead of strategy [15:31]Most are not sure who their ideal client is [19:09]Small businesses tend to emulate big brands [22:40]Be cautious of who you delegate your firm’s marketing decisions to [24:12]Never skip drilling down on your marketing strategy [26:27]The more resources you allocate, the better the outcome [28:09]Every marketing test needs measurement [30:00]The three Ms of marketing [31:30]Find out what makes your practice unique [33:09]Choose your media after you’ve figured out your market and message [36:20]The combination lock metaphor [37:56]About Our Guest:Brant Schlieffer is the Founder of Automatic Outreach, a team of SEO experts who have helped companies increase their profits exponentially. Based in North Carolina, people from all over the United States have reached out to him for his online marketing expertise.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.