Survey Case Study: How to Use a Lead Generation Survey for E-commerce Customer Acquisition

Share:

Listens: 0

Performance Marketer

Business


This week, we further explore just how powerful surveys can be for lead generation.Over the last couple of episodes, I’ve been systematically debunking people’s most common objections about surveys. We went through an entire mountain of examples and “what if” situations.For this episode, I want to share a survey case study, a real-life practical situation from one of my most recent projects with a client who owns an e-commerce business.I’m helping them generate new leads using surveys, and I want to give you a high-level overview of my process from start to finish. With each step, I will highlight some of the crucial questions that need to be answered and share cool secrets of the trade.In this episode, you’ll learn how to structure surveys, predict your budget using my bulletproof formula, and set up a customer acquisition strategy that works!I’ve built my affiliate marketing business using this exact model. Remember - it always comes down to figuring out the math and how to make it work in your favor. Key Takeaways:Working with a client who owns an e-commerce business (1:03)The first step of helping my clients generate leads with surveys (1:49)How to choose a segmentation strategy (2:33)Creating an offer on the back end of your survey (3:23)Coming up with a survey hook (4:50)Why you need to know the lifetime value of your customer (5:37)How to create your customer acquisition strategy (6:36)Additional Resources:Eric Beer's One Affiliate Offer Challenge: View NowSign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here---Connect with Eric!Send Eric a Text: 917-636-1998Eric’s website: https://ericbeer.comFollow Eric on Instagram: http://bit.ly/ericbeerinstaSubscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!