Surviving a Recession, Getting More Clients, & Growing a Team

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DIY Video Guy: Make Better Web Videos by Yourself

Business


# 88 - If you’re running a service based company, like making videos for people, you need clients or customers to stay in business each month. And when there is a recession like what we’re currently going through during CO-VID19, sometimes your services are the first to go for a company looking to cut back.But now is an important time to focus on who you can best serve, how you can find them, and convince them to work with you.In this episode I chat with Mike Kilcoyne, who I got to know well when he signed up for my Freelance Filmmaker Accelerator Program last year. We discuss how he niched down to what clients he could serve best, how to make them repeat clients, when the right time to hire help is, and how to land and work with clients in other cities then where you live.We also talk through this pandemic causing economic downturn and how you can work to help your business survive through it.Chapters / Timestamps00:00 - Mike's progression from start of Accelerator Program till now07:47 - Figuring out what style of work attracts you13:32 - How Mike gets new clients and keeps them21:54 - Relinquishing project control to grow the business36:18 - Collaborating with teammates and clients45:10 - Mike's unique lead generation system49:50 - Mike's advice for landing clients in the next 3-6 monthsItems MentionedMy Freelance Filmmaker Accelerator ProgramCreating Stuff with Mike Kilcoyne - Learn from my mistakes in entrepreneurship.How to Recession Proof Your BusinessMike Kilcoyne on LinkedInWhat The Coronavirus (COVID-19) Means For Marketers