Business
In this episode of the Talking Business Australia Podcast, co-founders Cath Fowler and Melissa Dickfos chat with the wonderful Suz Chadwick to learn all about the psychology of branding.Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to delectable ‘got to have' goodness. If you want to be the go-to person in your industry or you want clients clambering for your brand of awesome sauce and saying – “You're the only person I want to work with” – then you're in luck!With over 10 years as a brand consultant working with global brands as well as solopreneurs, Suz knows what works when it comes to creating a business & personal brand to connect and stand out. She’s the author of the book Play Big, Brand Bold, host of the popular Brand Builder's Lab podcast and the creator of Brand Builders Academy, The Bold Speaker's Collective & Brand Leader's Lounge.In this episode we cover:The different elements to brandingEmotional purchase decisionsThe power of connection and emotionBeing bold in your business - looking at what you can do to stand out in your marketLooking at what you do and how you do itAdopting what brands you love are doing - looking outside of your industryBuilding a brand that people want to be apart ofBrand positioning - why people buy what they buyBeing proud of your brandCustomer experienceHaving great products or services that are worth paying forUnderstanding numbersBeing focused and not faffing aboutOutsourcing so you can focus on the things you’re really good atMore products don’t necessarily make you more money - less is moreLinks mentioned in the show:Suz Chadwick’s websiteSuz Chadwick’s InstagramSuz Chadwick’s FacebookTalking Business Australia websiteTalking Business Australia Instagram Talking Business Australia FacebookFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram