Marc Fratello is the VP of Business Development for Marxent Labs, which assists retailers with creating, managing, and delivering 3-D content to customers. With 30+ years experience in the tech industry, Marc is dedicated to delivering excellent experiences to stakeholders and customers while delivering a strong ROI for equity partners and opportunities for his employees to grow and thrive.

BROWN on BRAND

Synapse Summit 2020 | Marc Fratello, Marxent

Maintaining brand consistency has never been harder. The internet, and especially social media, has simpliﬁed the process of publishing content and lowered the cost of entry. While great for the brand owners in terms of broader, more democratized ampliﬁcation, it also means greater risk of oﬀ-brand content. Host, Matthew Brown is the CEO and President of ThumbStopper, a social media marketing tool that helps manufacturers control how their brand appears on the pages of their partner dealers, retailers and franchisees.

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BROWN on BRAND