Business
Today our guest is Gregarious Narain! Greg is a serial entrepreneur and product strategist, co-founder of the innovation firm Before Alpha, and previously the CTO and founder of Chute. Prior to Chute, Greg was the first employee and vice-president of product at Klout, where he established the Klout store we know and love as the standard for online influence. We discuss the common misconceptions of influence marketing, how Greg works with different companies to show ROI, the traditional vs.current ways of message distribution, the challenge of a brand portraying the right personality, and how brands can create great experiences for their customers. Gregarious “Greg” Narain has been at the forefront of social media marketing, influencer marketing, and product marketing for more than 20 years. In his illustrious career, Greg has helped drive marketing verticals — such as content management, email and customer relationship systems, and marketing research — with a focus on product development and launches. Greg has been the founder of numerous startups in the influencer marketing space, as well as being the founder of his own agency that worked with startups and Fortune 500 companies on product development and business strategies. Greg brings his product experience to marketing by leveraging his experience and problem-solving skills to dissect industries, define problems and create innovative product solutions. Gregarious has spoken internationally at many leading industry events, including Cannes Lions Innovation, DreamForce, NAB, SXSW, AWS Re:Invent and is involved with numerous nonprofits and organizations. The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to influencemarketingcouncil.com.