I got to chat with Dana Kaye of Kaye Publicity about her book "Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales." We discuss how to create an effective brand, how to reach out to media contacts, and when people should do their own publicity vs. when they should hire a publicist.

Writing & Money

Talking to Dana Kaye About "Your Book, Your Brand"

I'm Nicole Dieker. I've been a full-time freelance writer since 2012, and I published my first novel, The Biographies of Ordinary People, in 2017. You might be familiar with my work at The Billfold, The Write Life, or Lifehacker. I've also written for Reviews.com, Popular Science, Wing World Magazine, and more. (So many more.) I know a lot about earning money as a writer. I earned over $87,000 from my writing in 2016—that's gross, so I didn't get to keep all of it, but we'll talk about taxes and business expenses on the podcast. We'll also talk about how to pitch, how to build relationships with editors and publications, how to conduct interviews when you're on a tight deadline, how to track (and grow) your income, how to track (and manage) your time—and for those of you who want to be authors as well as freelancers, how to write and self-publish a novel.