Tamara Adlin: The Power of Personas – Episode 59

Tamara Adlin: The Power of Personas – Episode 59

Content Strategy Insights

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Tamara Adlin Tamara Adlin uses the power of user personas to align teams and help them develop better products. Tamara literally co-wrote the first book on how to develop and use personas. She has subsequently developed several practices that help teams align executives and other stakeholders on how to build genuinely customer-focused products and services. Tamara and I talked about: her discovery of the concept of personas in Alan Cooper's book ...Read More
Tamara Adlin Tamara Adlin uses the power of user personas to align teams and help them dev...Read More