Business
Steve Epstein—a top producer in the greater Santa Barbara area—and I share stories, both good and bad, about our experiences in real estate. First, Steve tells me about his last deal on the brink of falling apart. What is FIRPTA and will it affect your taxes and withholdings when buying a home? Steve and I discuss his “no stone unturned” approach to marketing, what’s working for him, and how targeted ads led a man to land his helicopter on a log cabin property…and then buy it. Trying to find the perfect home, buyers often set up parameters for what they want, only to change their minds later. With this in mind, Steve and I talk about the importance of getting out to look at homes, even if they’re not ideal. In the end, we discuss seller excuses and the true reason why your homes isn’t selling.