About

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, about how you can engage your audience or market so that you excel in your presence out there and build a following that is going to champion you. If we don’t get this right we are going to feel deserted, it leads to feeling ignored and there is no growth. But if you get it right, there is a crowd and it is populated, you will enter into conversations and ultimately it becomes a stampede as they want to be a part of the community. The 3 principles that you need to know to building engagement with your market: Speak to their desires. Understand their dreams and aspirations. Get their commitment to do something. Decision is simply the catalyst. Only a few them are immovable. The Engagement Elevator This framework helps us to understand the following 3 pillars of engagement: Heart: It is about incorporating the emotional side. It may be a story, a statement or something that grabs them emotionally first. It’s a ‘why’ statement. Head: It is about engaging their rational thought process. Your communication with them should speak to the logical part of their mind. Hands: It is behavioral. Get them to do something. Get them to make a movement or take an action. It is how you get results. Dealing with the head and hands together, you have given them the logic and the action items. It is how you get your audience to take a Decision. If you get the head and heart together, you speak to their logical and emotional side. That is how you incorporate their Aspiration. When you incorporate their heart and hands, their decisions are driven more by heart and less by logic. That is how you create a Mission. All this leads to generating Engagement with your audience and marketplace. __________________________ ABOUT MEL ABRAHAM Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses. Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms. Meet Mel at http://melabraham.com/ ____________________ THE ENTREPRENEUR'S SOLUTION The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want. Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog ____________________ SUBSCRIBE AND FOLLOW Join Mel's FB Fans: https://www.facebook.com/melhabraham Tweet Mel: http://twitter.com/MelHAb Instagram: http://instagram.com/legacyentrepreneur LinkedIn: http://www.linkedin.com/in/melhabraham Website: http://MelAbraham.com