Business
Jordan West is the CEO at Mindful Marketing and the founder of Little & Lively, which is a Canadian-made ethical children's clothing line. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant, and 5 years later, he tripled the sales at the restaurant using creative marketing tactics. After selling the store, Jordan and his wife grew Little & Lively from a small at home operation to one of the “top ten baby brands in Canada”. On this episode, you'll learn:Business lessons from running a failed Taco Del Mar chain restaurantThe same tactics and strategy Jordan used to grow his clothing brand and grew an agency that helps eCommerce brands scaleHow he uses a Facebook Group and SMS campaigns to drive revenue for Little & LivelyHow to use personalized videos for e-commerce at scale