Business
This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog “To Build A Better Marketing Plan, Revisit Your Approach To Planning” and we discuss it and how to align this with being Agile.We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means, and in the third of our four-part series, we discuss the I in GRIT, which is for intentional. If you are a Robert Rose fan, I’m afraid we have bad news in the Rockstar CMO virtual bar, his presence is heard, but it’s not what you expect and Ian Truscott shares his thoughts on personalization. The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterChristina Del Villar on LinkedIn and TwitterRobert Rose on Twitter, LinkedIn, and The Content Advisory Mentioned in this week’s episode: To Build A Better Marketing Plan, Revisit Your Approach To Planning by Marcia TraskThe Agile Rhapsody on YouTubeChristine Del Villar's website and bookRobert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:The wonderful Piano Music is by Johnny Easton, shared under a creative commons licenseSubscribe:We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.