Business
"Success in real life is a true thing. What are you doing offline to ensure your legacy? Anyone who has a good thing going on Instagram needs to take it offline."We sat down with one of our favorite girls, Janell Hickman - an iconic beauty editor and creative consultant who has been on the scene for over a decade and worked with every major media outlet and brand from Birchbox to Gilt to Elle to Essence to Cosmo and on and on. She talks about the power and access of being a role that allows her to dictate trends and the products women worldwide consume -- and gives her insights into how she uses that power to speak up for her community (both on and offline). This one is full of gems and there will be a giveaway so you do NOT want to miss it. ****ABOUT OUR GUEST****Janell M. Hickman is a beauty editor and creative consultant based in Brooklyn, New York. Keep up with her (if you can) by following @jmargaretbeauty across all social media channels. http://www.janellmhickman.com****GIVEAWAY****Follow us at instagram.com/thetruthreport to find out how you can win our giveaway of our guests' fave things! Some of Janell's favorite things include:Vintner's Daughter: https://vintnersdaughter.com/Melissa Butler's The Lip Barr https://www.thelipbar.com/Lauren Napier's makeup wipes https://www.laurennapier.com/Brooklyn Blooms https://www.brooklynblooms.com/Brooklyn Tea https://brooklyntea.com/The Fit In Brooklyn https://www.thefitinbedstuy.com/*****EPISODE HIGHLIGHTS****Defining the terms: "Double AA" = African AmericanIntro:(3:00) Janell explains how to get perfect skin(10:50) Kamari explains why doing PR is painful -- until you meet content creators like Janell (and how to bag them when you do meet them!)(14:31) Why Kamari is salty about the timing in which she met her husband ...and "26 Female Celebrities With Big Noses Who Are Totally Rocking Their Classic Beauty" https://www.bustle.com/articles/73595-26-female-celebrities-with-big-noses-who-are-totally-rocking-their-classic-beauty (15:00) Janell puts us on to Dr. Ourian for non-surgical nose jobs (!!!) and Estee Laundry for exposing beauty brands www.instagram.com/simonourianmd1 and instagram.com/celebfaceSetting Your Own Beauty Standards:(16:07) Janell explains how to balance telling people about the improvements you done on yourself (Botox) with setting realistic expectations for youself. "Instagram ruined everyone because they think they're a celebrity. Why do you need to have flawless skin for your selfie? Me going to work, I don't need to look like I'm going to a red carpet."(19:04) Janell tells us the truth about what beauty influencers and creators have access to (and why they have next level skin others are going broke to achieve)(20:00) Janell discusses the responsibility of putting out stories and recommending products to women(21:32) Janell explains how to save money and achieve the look you want(23:08) The danger of trying EVERYTHING to achieve physical perfection or perfect skin(24:40) We discuss the idea that you have to be rich to be "conventionally beautiful." https://www.theatlantic.com/health/archive/2019/01/skin-care-secret-wealth/579337/(28:40) Janell talks about the responsibility of editors to not make their content completely classist and exclusively. "More media outlets need to recognize that not everything is for everybody." (29:15) Janell reveals the surprising media outlet that gets it right when it comes to speaking to your audience and building for your audience ONLY(29:54) Janell explains why it is important for creators (especially those representing marginalized groups) to be unafraid to speak to their audience -- even when you're in more "inclusive" spaces(34:23) Janell tells the truth about being a freelancer and what it takes to maintain peace of mind(36:44) Janell explains how to get your money right if you decide to be an entrepreneur -- especially in media(39:23) Janell talks about what it took behind the scenes to be someone who travels, is well connected, and works for herself(42:35) How to flex on people once you're in control of your schedule(43:06) Why you have to sell yourself and network -- in real life, off Instagram. "Some of the best editors who have the greatest pieces have no Instagram followers. Successful in real life is a true thing."(45:35) Janell issues a real warning to content creators: "What are you doing offline to ensure your legacy? Anyone who has a good thing going on Instagram needs to take it offline."(47:35) Why blogs aren't dead (!!!) thanks to Google search(49:10) The maintenance required when one decides to become an influencer and why access does not equal money(53:57) Janell explains why Instagram is not a way to maintain relationships(1:07:30) We shoot some surprising shots... including at Blac ChynaMusic: by KC Bandz (c) Black Jacket Entertainment