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Join us as we interview Jared and Erik from Bio Bait and really dive into their cutting edge, plant-based, non-plastic soft lures and the impact they are having on the fishing industry. Not only are these baits stronger than plastic, they are also eco-friendly and will help maintain our fisheries for years to come. They are also BY FAR the most realistic looking baits on the market, are entirely infused with 100% fish oil and their performance is unmatched. Make sure to check out Bio Bait at www.BioBait.com or find BioBait on Instagram or Facebook. Show notes: 1:20 - Learn all about Bio Bait and their mission 2:41 - How long traditional plastics stay underwater 7:40 - How 3 childhood friends started Bio Bait 10:45 - The science behind how fish smell 11:54 - The “Pumpkin Pie” fish theory 13:05 - Most popular Bio Bait lures for bass 13:20 - If Jared and Erik could only choose ONE of their own Bio Baits themselves to fish for bass, what would they take? 15:20 - Find out what Erik considers the “miracle bait” which out fishes every other bait for him, hands down 17:20 - The Bio Bait lure that cleared the rack at the last fishing show! 19:24 - The next show Bio Bait plan to be at 21:00 - The 3 unique reasons why Bio Bait is different from other lure companies 22:05 - Explanation of Bio Bait’s various lures 23:02 - Find out what animal Jason accidentally caught on a Bio Bait lure recently. Hint - it doesn’t live in the ocean!! 23:22 - Bio Bait’s number one selling bait across the board! 25:47 - The benefits of helping share knowledge and teach people how to fish 27:08 - Bio Bait’s HUGE goal!!! 27:36 - Fun new designs Bio Bait has in the works! 29:30 - Educating our youth 29:58 - One thing people might find surprising or interesting about Erik and Jared individually 33:07 - Where to follow and and how buy Bio Bait lures Visit http://www.FishMastery.com for more info Instagram: @Fish_Mastery Facebook: Fish Mastery YouTube: http://www.youtube.com/c/fishmastery