Sports
NASCAR packs in fans by the hundreds of thousands, but these people don't just show up out of nowhere. To attract NASCAR-sized crowds, you need great promoters. And this sport has created some of the greatest marketing masterminds of all time. Military Flyovers, Shark Jumping, Dancing Bears - these guys know how to entertain the masses and they do it better than anyone.New to Heritage Road? Subscribe today so you never miss an episode: https://smarturl.it/heritageroadWe want to hear from you! Complete a quick survey at Wondery.com/Survey and if you leave us your email we will send you a gift card!