The customer is not the user: Designing for the enterprise

The customer is not the user: Designing for the enterprise

UX Australia Podcast: All presentations from 2009-2014

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More designers are being tasked with designing solutions where the contexts of use. purchase, and even realized value may be completely separate. This and other factors that will be used to define the unique attributes of “The Enterprise”. I’ll then relate some stories of my 10+ years of experience specifically designing for these environments where scale, complexity, business models, and culture.
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More designers are being tasked with designing solutions where the contexts of use. purchase, and even realized value may be completely separate. This and other factors that will be used to define the unique attributes of “The Enterprise”. I’ll then relate some stories of my 10+ years of experience specifically designing for these environments where scale, complexity, business models, and culture.
...Read Less