Business
Sponsorship revenue is a panacea of easy money, as we all know. The passive-ist of passive income. Better than being born with a trust fund!OK, nothing thus far in these show notes is true. At all. :)Sponsorship revenue, as it turns out, is a fair bit of work. Easier, perhaps, than digging the 50' french drain Philip dug by hand when he lived at the Oregon coast, but definitely NOT passive income. Because.... well, both unicorns and passive income don't actually exist. Sponsorship revenue can and does exist, but setting up those sponsorship relationships is a lot of work, as Liston knows.Liston talks about the experience in today's episode. What was hard. What was hardER than he thought it would be.And what alternate models he's going to experiment with next for his (other, slighly better) podcast Modern Sales.Links: https://servedontsell.com/workshop/ https://servedontsell.com/podcast/