The Deadly Sins of Sustainability - 22 December 2019 – Sunday

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Sustainable Development for the Soul

Religion & Spirituality


This is the beginning of the Fourth week of Advent, The idea behind this Podcast is that by linking Spiritually to Sustainability, I can provide inspiration for both prayer and reflection as we work together toward a more sustainable world. A world that I believe god wants us to create.Today's quotations are from Matthew 1:21 "And she shall bring forth a son: and thou shalt call his name JESUS. For he shall save his people from their sins." Nelson Mandela said: “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”From   1. Lacking emotion – missing the emotional connection with the audience 2. Too emotional – filling consumers with a sense of fear or failure 3. Too technical, or wonky – using language that is incomprehensible 4. Jargon-y – lazy thinking and lazy copywriting; jargons need translating into everyday terms 5. Ambiguous – either from a lack of clarity of ideas, or from ideas that are just too big for people to understand, let alone knowing how to act 6. Being just like everybody else – digging into brand insights is the only real way to find a story that is different from competitors 7. Disconnected – does the brand have a consistent story across everything and are employees bought into it? From  Sins of GreenwashingGreenwashing is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. There are more green products than ever before, and our Sins of Greenwashing tips can help you sort out the truly green products from the not-so-green ones. From  Today, the Sins of Greenwashing remain a popular learning tool to help consumers evaluate sustainability claims. Contact us for permission to highlight the Sins of Greenwashing in publications and media.Sin of the hidden trade-offA claim suggesting that a product is green based on a narrow set of attributes without attention to other important environmental issues. Paper, for example, is not necessarily environmentally preferable because it comes from a sustainably harvested forest. Other important environmental issues in the paper-making process, such as greenhouse gas emissions or chlorine use in bleaching, may be equally important.Sin #1: Sin of the Hidden Trade OffThis sin is committed by suggesting a product is ‘green’ based on one or two attributes while ignoring other important environmental issues.Paper, for example, is not necessarily environmentally-preferable just because it comes from a sustainably-harvested forest. Other important environmental issues in the paper-making process, including energy, greenhouse gas emissions, and water and air pollution, may be equally or more significant. From