Business
Having an established agency with accomplished staff will get you far. But if they get in too much of a rhythm, they may lose focus and lose sight of the goal. A successful team has to use the time it has wisely to build chemistry and develop the relationship so that they can sell and have the audience participate in what they're offering. As Michael says, some of the reasons people lose pitches include lack of chemistry, lack of trustworthiness, or too much storytelling as opposed to providing solutions to a client's particular problem. Michael Quinn is the Founder of Minor Nobles, which helps B2B pitch teams and leaders change their behavior to win more business. He's also the faculty instructor for pitching with the Association of National Advertisers, the ANA, which is headquartered in NYC. Jeremy Weisz flips the script today and he'll be interviewing Michael Quinn about winning pitches, educating prospective clients before selling to them, and building chemistry.