Business
"There's two choices in life: you can remain or you can evolve."The value of learning customer experience from every company you work for (3:50)Secret #1: Be different (5:20)What was different about Dragonfly spin classes from all the others Gayle had taken (5:31)The reward of leaving a stable, unfulfilling job and going for the opportunity you are passionate about (8:08)Secret #2: Pay attention to the details (9:18)Why Dragonfly doesn't feel like it has any competition (9:38)Secret #3: Create real connection (12:35)How Dragonfly inspires customers to be "the best version of you" (12:46)Secret #4: Human centered experience is greater than bells and whistles (18:15)Why creating a welcoming environment for all walks of life makes such a difference (18:24)Secret #5: Empathy leads to loyalty (19:01)Secret #6: Hire selectively (20:30)What Dragonfly looks for in hiring instructors (20:41)Secret #7: Stay true to your core focus (25:05)Why you need to be crystal clear on what your product really is (25:15)How to be attuned to what your customer wants (29:55)Secret #8: Make them feel seen (31:20)What makes Dragonfly different and special (31:30)The one thing Gayle suggests to make an amazing customer experience (38:44)Links we mention in this episodeTaco Stop #1: Lotería Grill, Los AngelesDragonfly CyclingWatch Tacoincidence episode VIDEOSYouTube // Including this episode's video version (15:17)InstagramFollow Gayle FullerInstagramFollow Scott PorterLinkedInFollow the Search for the Perfect TacoInstagramYouTubeLinkedInWebsiteAbout TacoincidenceThis is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.