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The Ethics of Coaching. In this excerpt from Relationship Coaching Institute's Life Coach training class, RCI Instructor Terri Hase discusses the International Coach Federation (ICF) Ethics and Conduct guidelines. For many coaches understanding ICF's ethical guidelines may appear to be a theoretical exercise. In reality, most coaches will regularly experience situations that require them to apply these coaching ethics, and to conduct themselves in a manner that positively reflects the coaching profession. To listen to Terri speak about why coaching ethics is such a foundational element of coaching.