Business
In this episode the team are discussing the fourth pillar of SEO in our six part series - Authority!Our last episode discussed Popularity in link building, and the importance of ranking via your backlinks. The next step is to make sure those links are authoritative, and by association your site becomes trustworthy in Google's rank. Find out who is linking to your site using domain tools, check their ranking and remove those that do not increase your sites authority. Low quality sites can be detrimental to your ranking.