Business
The buzz: “… experts encourage retailers to focus on enhancing their existing platforms and to shift their mindsets to customer behaviour” (https://medium.com). From social showrooming to crowdsourcing, smart curation to sustainable fashion, the fashion industry is evolving fast and technology plays a key role in how we dress to be seen. Some exciting trends: IoT sensors and beacons recognize shoppers and make personalized offers. Virtual reality allows shoppers to try on items online and receive virtual style guide advice enabled by machine learning. The experts speak. Dr. Timo Sandritter, LDJ Productions: “… vision with action can change the world” (Nelson Mandela). Andrew Miller, Keytree: “… once I know the proper question, I could solve the problem in less than five minutes” (Albert Einstein). Peter Akbar, SAP: “Innovation! One cannot be forever innovating. I want to create classics” (Coco Chanel). Join us for The Future of Fashion: Will Technology Dress Us for Success?